Goal Targets

Goals are overarching objectives that you wish to compile metrics on. Goals are made up of one or more targets that aim to accomplish that goal. Goals are phrases or general objectives, like "Register an Account" or "Donate", and targets represent individual elements on a page that might be named "Homepage Register Button" or "Header Donate Button".

Adding a Target to a Goal

Targets can only be added to a page in one of two areas:

  1. On a Page
    Access the pages module by clicking "Pages" in the left hand menu and selecting the page from the table that contains the target you would like to add to a goal. In the "Viewer" tab, you will be able navigate the specific page and be able to right click and set elements as a target.
  2. In an Experiment
    Access the experiments module by clicking "Experiments" in the left hand menu and selecting the experiment from the table that contains the target you would like to add to a goal. In the "Viewer" tab, you will be able to navigate the specific page and be able to right click and set elements as a target.

Targets on a page or in an experiment will be highlighted in purple with a white box over the center displaying the target name.

Adding and Editing Targets

Adding a New Goal and Target on a Page
Open up the viewer tab on a page you would like to assign a goal, right click on an element, and click "Add Goal Target". Select the "New Goal" toggle. Enter your details and click "Add Goal".

Adding a New Goal and Target in an Experiment
Open up the viewer tab in an experiment you would like to assign a goal, right click on an element, and click "Add Goal Target". Select the "New Goal" toggle. Enter your details and click "Add Goal".

Adding a New Target to an Existing Goal
In the viewer tab either on an page or in an experiment, right click on an element, and click "Add Goal Target". Select the "Existing Goal" toggle and select a goal from the dropdown that you'd like to associate the target with. Enter the remaining details and click "Add Goal". Enter your details and click "Save to Goal".

Editing an Existing Target on the Page
In the viewer tab either on a page or in an experiment, right click on an element that already is assigned as a target, and click "Edit Goal Target". Make your changes and select "Save Changes".

Target Path

Target paths accept any CSS selectors in order to determine the DOM node being tracked on the page. This path is editable, which means you can add class names, IDs, and use the full spectrum of CSS selectors to target individual or groups of elements to be tracked in a goal.

Target Types

Target types determine how a user must interact with a goal for the conversion to be counted. Currently, there are two types:

  1. Click
    Click targets must be clicked on in order for the conversion to be counted.
  2. Landing
    Landing targets only have to appear on the page the user is visiting in order for the conversion to be counted.

Target URI

Target URI is the URI that the target appears on. While a target can appear on only one page, Concurra allows you to specify targets that appear on multiple pages, such as any calls to action you might have in your website's header or footer. Entering the regular expression pattern .* allows you to specify a goal that can appear on any page on your website.

Combining Target Path and Target URI

With Target paths and URIs, you can specify single-step goals by changing your target path to a simple class name, .call-to-action, and changing the target URI to .*. You can now add that goal to any page on your website through an HTML editor or content management system by applying the .call-to-action class to any element.